You’ve spent all this money on leads, now what are they doing?
As the chart from below shows, collecting leads is expensive. Depending on the channel and industry, they can be as much as $71 for each. If you’re blitzing them with ongoing emails of a general nature, you’re spending a lot of money. Across all industries, email open-rates run between 17% – 22% and click rates are from 1.5% to 3%.
Keep in mind that most email programs show emails in a two-column format so that the list of emails a user receives will be in the left column and the content on the right, which means that your emails could count as opened when the user is simply scrolling through and deleting. In other words, you need to be doing a lot more than sending out marketing emails in order to get your money’s worth on what you’re spending for leads.
Oomiji takes a common-sense approach to help you turn leads into sales.
- Ask for people’s opinions: It’s all too common for brands to simply bombard their email lists with content that sells, sells, sells. We get it. But we ask your customers for their opinions, interests, and needs around your product or service. And we thank them. That, by itself, helps sell.
2. Really, ask for people’s opinions: So when we say we ask for their opinions, we don’t just give them multiple choice questions. Imagine doing that in a 1:1 conversation! We ask a lot of open-ended questions and we capture their conversational text, append and analyze it and segment them based on their real needs or frustrations so that you can understand them and respond.
3. Respond to their differences: Stop sending out generalized emails! Or please show us a “general consumer”. There is no such thing. We all have our own needs and differences. Oomiji enables you to respond to them and send only the content they want. Everything is appended to their profile giving you enormous 1:1 marketing power.
So, it’s all common sense really but some neat technology helps us apply it. The result is a lower cost per engagement and higher rate of return on your investment.
