Why Market Research and Email Marketing Belong Together: A New Era of Customer Engagement

Years ago, I ran an ad agency with clients eager to understand their target markets. Researchers provided reports, but they couldn’t answer two critical questions:

1. Why do customers believe what they do?
2. Can we use their responses for follow-up messaging?

The problem? Research and databases were kept separate. But what if they weren’t? Combining customer insights with actionable data could revolutionize marketing strategies, enabling one-to-one engagement at scale.

Enter Oomiji, a platform that bridges this gap. While most email marketers rely on bulk campaigns, Oomiji starts with customer insights, offering five key advantages:

1. Understand the “Why”: Go beyond what customers think—learn why they think it. Oomiji analyzes open-ended responses to uncover motivations, emotions, and perceptions.
2. Build Comprehensive Profiles: Append all responses—open or closed—to individual database files. Integrate past behaviors (e.g., purchases) for a 360-degree view.
3. Real-Time Insights: Oomiji’s AI analyzes conversational text, revealing what makes customers happy, ambivalent, or unhappy—and why.
4. Actionable Segmentation: Segment customers by interests, needs, or behaviors, then convert segments into tailored email campaigns or follow-up questions.
5. Simplified Analysis: While full automation is in development, Oomiji provides data in AI-friendly formats, making analysis faster and more affordable than traditional research.

Ask Yourself:

1. Do we know why customers buy—or don’t?
2. Can we predict what they’ll want next?
3. Why do some customers buy once and never return?
4. Can we segment by interests, needs, or perceptions?
5. Can we send personalized content that resonates?

If the answer is no, you’re talking at your customers, not building relationships. Oomiji helps you listen, learn, and engage—transforming insights into lasting customer value.

Over 361 billion emails are sent daily (Statista, 2024). Stand out by making every message count.