What My Friendship with Julia Child Taught Me about First-Person Data

Published in Advertising Week

With cookies and third-party tracking soon to come to an end, it’s time we take a look at how we can gather zero and first-party data directly from the customer. I had the good fortune to know one of the best collectors of data directly from the consumer’s mouth — the grand dame of French cooking and culinary instructor to millions of Americans, Julia Child. Her name doesn’t pop into your head when it comes to collecting first-party data, but my work and friendship with Julia during the last decade of her life taught me some important lessons about market research, learning from customers and the real keys to building relationships.