The Cost of Premiumisation

“If small-to-medium wineries don’t take immediate action to secure their consumer base, the long-term consequences could be dire.”

– Paul Tincknell

Meininger’s-International recently published an excellent article titled, “The Cost of Premiumisation” and it’s well worth reading by every wine, spirits or beer marketer whether DTC, on- or off-premise. The consumer base for wine sales has to grow to avoid dire circumstances for virtually every winery.

The way to do that is to build relationships with your consumers, not through transactions, but by engaging in a conversation and learning about their interests, needs and perceptions, including their language.

That’s what Oomiji does. Think about engaging every customer you have in a conversation to learn more about them, and then being able to contact them about their specific interests.

1:1 marketing at scale is the future because it addresses every consumer based on who they are, what they believe and why they believe it. Virtually every platform out there is “batch and blast” and their effectiveness is declining. There are very few that focus on 1:1 marketing and Oomiji is one with a unique approach.

Contact us to arrange for a demo.