Probably not. You may know how many people have clicked but do you know who they are, what they want and where to find them? Unlikely. When they click, you may have them go to a landing page where they sign up for more information but do you know specifically what they’re interested in and […]
Tempesta Media, a content creation and micro-influencer marketing technology platform, has announced its partnership with Oomiji, a world-class customer relationship management solution. Tempesta Media and Oomiji, a company that makes 1:1 marketing a reality, have come together to solve the challenge of personalized marketing. “Content marketing works best when highly relevant content is targeted to the […]
As the chart from below shows, collecting leads is expensive. Depending on the channel and industry, they can be as much as $71 for each. If you’re blitzing them with ongoing emails of a general nature, you’re spending a lot of money. Across all industries, email open-rates run between 17% – 22% and click rates are from […]
Frustrations are essentially unmet needs. Understand customer frustrations and you have the requirements for successful innovation. Otherwise, you’re operating in the dark. The challenge is how to ask and understand customer frustrations and get the information that will really help. Most approaches to understanding real customer frustrations fail. The failure rate for corporations, both big and small, […]
So, you’ve decided to begin a new market research project. You’ve got your email database that you’ll send the questions to and you’ve opened up your market research provider’s survey builder to create the survey. You may have done it dozens of times before; that is, begun a research project knowing that what you’ll get back is […]
There’s no question that DTC wine sales are growing at a dramatically rapid pace. According to Sovos ShipCompliant’s 2017 DTC Report, shipment volume increased more than 17% last year with similar growth expected this year. The potential seems unlimited with 45 states now allowing direct wine shipments. Three states, California, Texas and New York account for nearly half […]
I’ve been thinking a lot about this Carl Sagan quote lately as I’ve watched several well-conceived businesses fall by the wayside, others make what may become terminal errors and, our recent election. Thousands of small businesses decline or fail every year. In just the past five years, AT&T, Alcoa, Bank of America, Hewlett Packard, and […]
Personalizing emails can increase open rates as much as 6X but sending an email like the one above tells a customer that you don’t care enough to get even the simplest programming right. The easy answer is to test all your email drops before you send them. I covered up the source to save any embarrassment for […]
In a recent blog post on the site Strategy + Business, business journalist, Matt Palmquist, makes the case for personalized emails in his post, “We Know Who You Are” Is a Profitable Pitch. Palmquist writes, “marketers are (similarly) in the dark about sales directly linked to their digital campaigns.” He then goes on to chide marketers […]
That’s a claim you’d might expect any research company to make and you can probably imagine the usual reasons that every company would give for such a claim, like quality, price, or service,. Well, our reasons are different from what you may be thinking. Let’s say you’ve just completed a new research survey. Now, you’re onto analysis […]
