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Marketing at Scale
Customer Acquisition, Customer Management, Customer Measurement, Research, Strategy, Understanding Your Customers

Rethinking Big Data To Understand Your Audience Better

January 16, 2019 No comments yet

There is real pressure to invest in big data to stay competitive, but businesses often end up collecting as much data as possible without deriving valuable insights. Huge databases aren’t practical or cost-effective. Instead, you can benefit from rethinking your approach to big data and focusing on qualitative data. There is a real push to […]

Research

What’s wrong with parties and candidates?

October 18, 2018 No comments yet

I know…plenty. But, that being said, there is something they do over and over again and neglect something very easy and meaningful to voters, and it’s something that most people in business would never put aside. I’m a member of one party. I won’t say which one because it’s not important. Both parties and their […]