Personalizing emails can increase open rates as much as 6X but sending an email like the one above tells a customer that you don’t care enough to get even the simplest programming right. The easy answer is to test all your email drops before you send them. I covered up the source to save any embarrassment for […]
In a recent blog post on the site Strategy + Business, business journalist, Matt Palmquist, makes the case for personalized emails in his post, “We Know Who You Are” Is a Profitable Pitch. Palmquist writes, “marketers are (similarly) in the dark about sales directly linked to their digital campaigns.” He then goes on to chide marketers […]
That’s a claim you’d might expect us to make and you can probably imagine the usual reasons that every company would give for such a claim, like quality, price, or service, Well, our reasons are different from what you may be thinking. Let’s say you’ve just completed a new research survey. Now, you’re onto analysis […]
