(When I meet with business executives, I usually ask “what’s your strategy for growth?” At a trade show I attended a few weeks ago, that question was often met with silence or a list of tactical programs that had no overall direction other than selling. I wrote a similar blog post to this years ago and received […]
(I wrote this with the upcoming VinExpoNY in mind but since it applies to so many industries, I decided to post it here.) With VinExpoNY fast approaching, I’ve been thinking about the challenges in front of thousands of foreign wine producers who are trying to develop and cultivate a market in the U.S. While the challenges […]
Brand marketers who rely on Facebook publishing as part of their digital marketing programs are about to see some big changes that will dramatically affect their readership. There’s been a lot of media coverage of the impending changes in the Facebook algorithm but Inc. magazine does a good job of distilling it all down to […]
Probably not. You may know how many people have clicked but do you know who they are, what they want and where to find them? Unlikely. When they click, you may have them go to a landing page where they sign up for more information but do you know specifically what they’re interested in and […]
Tempesta Media, a content creation and micro-influencer marketing technology platform, has announced its partnership with Oomiji, a world-class customer relationship management solution. Tempesta Media and Oomiji, a company that makes 1:1 marketing a reality, have come together to solve the challenge of personalized marketing. “Content marketing works best when highly relevant content is targeted to the […]
As the chart from below shows, collecting leads is expensive. Depending on the channel and industry, they can be as much as $71 for each. If you’re blitzing them with ongoing emails of a general nature, you’re spending a lot of money. Across all industries, email open-rates run between 17% – 22% and click rates are from […]
Frustrations are essentially unmet needs. Understand customer frustrations and you have the requirements for successful innovation. Otherwise, you’re operating in the dark. The challenge is how to ask and understand customer frustrations and get the information that will really help. Most approaches to understanding real customer frustrations fail. The failure rate for corporations, both big and small, […]
So, you’ve decided to begin a new market research project. You’ve got your email database that you’ll send the questions to and you’ve opened up your market research provider’s survey builder to create the survey. You may have done it dozens of times before; that is, begun a research project knowing that what you’ll get back is […]
It’s hard to estimate the damage done to United Airlines’ brand from yesterday’s “incident” on one of its flights from Chicago. (I’m tempted to describe it in more Draconian terms but there’s more than enough social media for that.) First, there’s the proliferation of the multiple videos that have now been seen by tens of millions of […]
I’ve been thinking a lot about this Carl Sagan quote lately as I’ve watched several well-conceived businesses fall by the wayside, others make what may become terminal errors and, our recent election. Thousands of small businesses decline or fail every year. In just the past five years, AT&T, Alcoa, Bank of America, Hewlett Packard, and […]
