Probably not. You may know how many people have clicked but do you know who they are, what they want and where to find them? Unlikely. When they click, you may have them go to a landing page where they sign up for more information but do you know specifically what they’re interested in and […]
New partnership offers an innovative solution to customer engagement
Tempesta Media, a content creation and micro-influencer marketing technology platform, has announced its partnership with Oomiji, a world-class customer relationship management solution. Tempesta Media and Oomiji, a company that makes 1:1 marketing a reality, have come together to solve the challenge of personalized marketing. “Content marketing works best when highly relevant content is targeted to the […]
You’ve spent all this money on leads, now what are they doing?
As the chart from below shows, collecting leads is expensive. Depending on the channel and industry, they can be as much as $71 for each. If you’re blitzing them with ongoing emails of a general nature, you’re spending a lot of money. Across all industries, email open-rates run between 17% – 22% and click rates are from […]
Trying to learn what your customers want? Market research won’t help you.
Read this post, then contact us for a demo and free test of Oomiji. Market research isn’t going to help you understand your customers’ interests and needs. It may do that in a generic sense, and if some demographic group putting dots in circles meets your needs, you can stop reading now. But if you really […]
If the only thing your market research platform does is research, you’re not getting your money’s worth
So, you’ve decided to begin a new market research project. You’ve got your email database that you’ll send the questions to and you’ve opened up your market research provider’s survey builder to create the survey. You may have done it dozens of times before; that is, begun a research project knowing that what you’ll get back is […]
How’s your UK wine business? Time for plan B(rexit)!
With the London Wine Fair arriving in a few weeks, companies that aren’t already re-evaluating their UK sales and marketing strategy will hear plenty at the exposition. As David Williams recently wrote in the Guardian (Wine and the Brexit Effect), “nobody has any idea what’s going to happen next.” So, with that bit of wisdom, you can […]
DTC Wine Shipments are growing at a record pace. How long will it last?
There’s no question that DTC wine sales are growing at a dramatically rapid pace. According to Sovos ShipCompliant’s 2017 DTC Report, shipment volume increased more than 17% last year with similar growth expected this year. The potential seems unlimited with 45 states now allowing direct wine shipments. Three states, California, Texas and New York account for nearly half […]
What can United do now? We have some ideas!
It’s hard to estimate the damage done to United Airlines’ brand from yesterday’s “incident” on one of its flights from Chicago. (I’m tempted to describe it in more Draconian terms but there’s more than enough social media for that.) First, there’s the proliferation of the multiple videos that have now been seen by tens of millions of […]
Extinction is the rule. Survival is the exception.
I’ve been thinking a lot about this Carl Sagan quote lately as I’ve watched several well-conceived businesses fall by the wayside, others make what may become terminal errors and, our recent election. Thousands of small businesses decline or fail every year. In just the past five years, AT&T, Alcoa, Bank of America, Hewlett Packard, and […]
This mistake occurred to a mass email. Correct it and do more to improve performance.
Personalizing emails can increase open rates as much as 6X but sending an email like the one above tells a customer that you don’t care enough to get even the simplest programming right. The easy answer is to test all your email drops before you send them. I covered up the source to save any embarrassment for […]