Now that the holidays have passed, we can confront the present and future of AI. The future is bright. The present, for some uses, is dismal. You may choose to disagree and, like me, you probably received dozens of prediction emails for 2024 announcing that if 2023 was the year we discovered AI, 2024 will […]
5 Questions To Ask Consumers are buying more wine than a year ago. That’s the good news and if you don’t look past that, everything looks rosy. DTC sales are still well above pre-pandemic levels but scratch the surface a bit and there are some reasons to ask questions on how the industry is encouraging […]
You may have noticed a growing number of marketing emails in your inbox recently. It may have been a slow increase at first but the pace is quickening. I’m in the customer engagement business so I keep track. For most of the year, I get around 2,500 emails a week, including those that automatically go […]
This is the year to invest in and revise your digital marketing plan. Why? Two big changes are coming in 2022: These two changes will revolutionize how we interact with consumers over email, text and on the Internet. If you didn’t know, first take a breath. Then, download this excellent article and overview of the changes from McKinsey […]
I was talking to an exec from one of the largest wine importers in the country the other day about how the pandemic has thrown the wine industry off its game. There are more sommeliers out of work now than there are staffing restaurants. Most wine retail takes place at curbside pickup or delivery. Tasting […]
Oomiji provides an intelligent platform for brands to make personal connections with their customers. Now is the time for brands to install best practices into their digital marketing programs. Ill-advised or not, the opening of America has begun. We won’t know for weeks, perhaps months, whether it was the right, or a tragic decision. Now, as […]
I know…plenty. But, that being said, there is something they do over and over again and neglect something very easy and meaningful to voters, and it’s something that most people in business would never put aside. I’m a member of one party. I won’t say which one because it’s not important. Both parties and their […]
Frustrations are essentially unmet needs. Understand customer frustrations and you have the requirements for successful innovation. Otherwise, you’re operating in the dark. The challenge is how to ask and understand customer frustrations and get the information that will really help. Most approaches to understanding real customer frustrations fail. The failure rate for corporations, both big and small, […]
Read this post, then contact us for a demo and free test of Oomiji. Market research isn’t going to help you understand your customers’ interests and needs. It may do that in a generic sense, and if some demographic group putting dots in circles meets your needs, you can stop reading now. But if you really […]
