I spoke to a friend today who said he knew the owner of a company that makes garden supplies and they are laying off all their employees and stopping production. It seems unlikely that they will be able to stay in business. The problem is that they have spent years developing an extensive, national retail […]
Probably not. You may know how many people have clicked but do you know who they are, what they want and where to find them? Unlikely. When they click, you may have them go to a landing page where they sign up for more information but do you know specifically what they’re interested in and […]
So, you’ve decided to begin a new market research project. You’ve got your email database that you’ll send the questions to and you’ve opened up your market research provider’s survey builder to create the survey. You may have done it dozens of times before; that is, begun a research project knowing that what you’ll get back is […]
