Relationships vs. Transactions and the Future of Email

Published in Total Retail

Do you know how many emails are sent every day around the world?
I ask people that all the time and I get some surprising answers. I’ve heard 10 million, 100 million and up to a billion. The answer is that in 2024, people around the world will send 350 billion emails every day. You read that right: 350 billion every day! Now, we don’t know how many the U.S. accounts for, but we can guesstimate by Americans’ 25 percent share of global economic activity. If we apply that to email, it means that just within the U.S., we send more than 87 billion emails every day or 612 billion every week.

How many get read?