Oomiji Helps Brands “Build Their Own Walled Gardens” of Customer Data

Published in Street Fight

Zero-party data, or information customers willingly provide about themselves, is gaining popularity as a way of amassing customer data at a time when privacy restrictions are making that more difficult. The platform Oomiji is betting on that trend, differentiating itself from most CDPs by helping its clients ask their customers for data (instead of relying on AI to extrapolate limited data to probabilistic segments and preferences).