The Oomiji team writes insight articles in publications such as Total Retail, Advertising Week, MarTech, Linkedin and in our own newsletter. You’ll find them all in this section.
Personalizing emails can increase open rates as much as 6X but sending an email like the one above tells a customer that you don’t care enough to get even the simplest programming right. The easy answer is to test all your email drops before you send them. I covered up the source to save any embarrassment for […]
In a recent blog post on the site Strategy + Business, business journalist, Matt Palmquist, makes the case for personalized emails in his post, “We Know Who You Are” Is a Profitable Pitch. Palmquist writes, “marketers are (similarly) in the dark about sales directly linked to their digital campaigns.” He then goes on to chide marketers […]
That’s a claim you’d might expect any research company to make and you can probably imagine the usual reasons that every company would give for such a claim, like quality, price, or service,. Well, our reasons are different from what you may be thinking. Let’s say you’ve just completed a new research survey. Now, you’re onto analysis […]
That’s a claim you’d might expect us to make and you can probably imagine the usual reasons that every company would give for such a claim, like quality, price, or service, Well, our reasons are different from what you may be thinking. Let’s say you’ve just completed a new research survey. Now, you’re onto analysis […]
