The Oomiji team writes insight articles in publications such as Total Retail, Advertising Week, MarTech, Linkedin and in our own newsletter. You’ll find them all in this section.
Published in Advertising Week If there’s one lesson we all should have internalized during two years of pandemic-related disruption, it’s that our past assumptions are not always a clear indicator of future conditions. Early reports of Covid’s arrival in China struck many as reminiscent of earlier health scares like Ebola or SARS, which captivated the […]
Published in Street Fight Zero-party data, or information customers willingly provide about themselves, is gaining popularity as a way of amassing customer data at a time when privacy restrictions are making that more difficult. The platform Oomiji is betting on that trend, differentiating itself from most CDPs by helping its clients ask their customers for data (instead […]
According to Statista, 2021 will see social network spending in the U.S. rise to nearly $50 billion. Research conducted by The Content Factory indicates that “the average organization spends between $200 and $350 per day on social media marketing. This works out to be between $6,000 $10,500 per month or between $72,000 and $126,000 per […]
Whether you’re selling wine and spirits, luxury products or other consumer goods, look to see what fashion marketers are doing. If looking for leading indicators to where consumer marketing is headed, pay attention to innovations in fashion marketing. It doesn’t matter if you’re selling wine and spirits, luxury products or other consumer goods. Fashion is often […]
This is the year to invest in and revise your digital marketing plan. Why? Two big changes are coming in 2022: These two changes will revolutionize how we interact with consumers over email, text and on the Internet. If you didn’t know, first take a breath. Then, download this excellent article and overview of the changes from McKinsey […]
Ten years ago, there were dozens of marketing automation platforms that claimed they helped you engage with your customers. Five years ago, there were hundreds. Today, there are thousands and they make some pretty fantastic claims. Here’s what some of the biggies have to say: Okay, they all have great tech tools and make things […]
I read an article the other day on best practices for emailing customers of wine and spirits producers. In it, I found this bit of advice, “Within your CRM, you can segment your audience by lifetime value, club members, loyal or churned customers, subscribers who haven’t made an initial purchase, or customers who haven’t purchased […]
“Think global, act local” was first used as an environmental catch-phrase more than 100 years ago by a town planner in Scotland. Yet, it wasn’t adopted for business until Coca-Cola made it their strategy in 2000. It soon became the standard for large global brands and changed the way they thought about operational control, messaging […]
Over the past five years, the amount of data being acquired by marketers has risen steadily but here are three key questions: If you’re like most companies, you’ve acquired information on where your customers live, their gender, age and transactional history with your company. If you’re using a email marketing platform, you may also know […]
Here’s how: In 2020, I learned that I’m on a lot of email lists, more than I ever imagined. In 2019, I received an average of 300 emails a day. That went up to 500+ in 2020. In a way I’m not surprised. My company, Oomiji, sends out a lot of email newsletters and promotions for […]
