The Oomiji team writes insight articles in publications such as Total Retail, Advertising Week, MarTech, Linkedin and in our own newsletter. You’ll find them all in this section.
Published in SpiceWorks Consumers’ attitude toward personal data and their expectations from companies regarding how they collect and use their personal data is changing. In this SpiceWorks.com article, Jon Stamell, CEO of Oomiji, discusses how companies can successfully navigate this changing data landscape and deliver better customer experiences.
Published in Advertising Week Year-end prediction think-pieces are a perennial part of the business news cycle. Like New Year’s Resolutions in our personal lives, prediction pieces proliferate around the end of every year as a surefire way to drum up attention and impress colleagues with our prescience. It’s especially true for those of us in […]
Jon Stamell, CEO of Oomiji, spoke to Tech Talks about building proper digital relationships with customers. What do customers want? Questions that the exhibitors in Las Vegas for CES 2023 would do well to keep in mind! Listen to the chat about what to expect as the technology sector descends on the Nevada desert.
Published in MarTech There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and engagement in an era of enhanced data privacy: The first is transparency. Consumers have shown repeatedly that they’re willing to share personal information in exchange for content that’s genuinely relevant to their interests. Instead […]
You may have noticed a growing number of marketing emails in your inbox recently. It may have been a slow increase at first but the pace is quickening. I’m in the customer engagement business so I keep track. For most of the year, I get around 2,500 emails a week, including those that automatically go […]
On this segment of DailyAdBrief with Jon Stamell from Oomiji, Kent Lewis of discusses the biggest changes in marketing and major challenges marketers face. “More 2 Know” is a show by DailyAdBrief made for people in the world of marketing and media who want to grow their advertising knowledge.
A worrisome report from McKinsey projects that publishers stand to lose up to $10 billion in annual digital advertising revenue with the demise of the third-party tracking cookie and its ability to optimize targeting and revenue return. Many publishers are actively planning for reduced editorial headcount. In addition to chaotic conditions brought about by macro-level […]
Published in Advertising Week With cookies and third-party tracking soon to come to an end, it’s time we take a look at how we can gather zero and first-party data directly from the customer. I had the good fortune to know one of the best collectors of data directly from the consumer’s mouth — the […]
Published in Advertising Week The digital marketing landscape of the past 10-or-so years has largely been defined by the practice of tracking consumers’ online behavior and using that data to model future purchase intent. At sufficient scale and visibility, brands (to cite one example) can know that a certain browsing history shows a strong tendency […]
For several years, I wrote a blog called Corporate Myopia and wrote on any business or personal topic that I thought was relevant to our daily work or home lives. Eventually, I got too busy building my company and went on an extended pause. I may pick it up again some day but I took […]
