The Oomiji team writes insight articles in publications such as Total Retail, Advertising Week, MarTech, Linkedin and in our own newsletter. You’ll find them all in this section.
When marketing any product considered aspirational, upscale, or exclusive, marketers would do well topay attention to the luxury market, particularly fashion. It’s often a precursor to consumer attitudes andviews about other products. This applies to wine and spirits, food and beverage, beauty, skincare andmany other products that are directed at consumers with the discretionary funds […]
Oomiji, a leading customer insights and marketing platform, has released a comprehensive survey revealing significant shifts in consumer drinking habits over the past four years since the onset of the Covid-19 pandemic. The survey, which gathered responses from over 600 individuals via LinkedIn, highlights how health concerns and lifestyle changes have dramatically influenced alcohol consumption […]
It’s great when your customers give you high praise. There are a number of testimonials on our new website, but one that we’re really proud of comes from Adrian Bridge, CEO of The Fladgate Partnership: “We have been working with Oomiji for a number of years and we have found that we have been able to gain […]
We recently completed the redesign of our website. We put it off for several years dreading the process of developing a better definition of our business and how to visually convey it in a website. But it was well worth the time and only a few weeks after putting it up on the web, it’s […]
For nearly 25 years, I was a partner in an ad agency that had a great roster of national and international clients including the 1994 Winter Olympics in Lillehammer, Norway, the Chilean Image Campaign, celebrating Chile’s return to democracy, and domestically, companies like L.L.Bean, Sebago and many food and beverage companies in Europe and the […]
Published in Total Retail Do you know how many emails are sent every day around the world?I ask people that all the time and I get some surprising answers. I’ve heard 10 million, 100 million and up to a billion. The answer is that in 2024, people around the world will send 350 billion emails […]
Now that the holidays have passed, we can confront the present and future of AI. The future is bright. The present, for some uses, is dismal. You may choose to disagree and, like me, you probably received dozens of prediction emails for 2024 announcing that if 2023 was the year we discovered AI, 2024 will […]
(This article is directed to the wine industry but the principles apply to almost any product where customer relationships are important. Is there one where it’s not?) Report after report, blog after blog, and trend after trend are showing that Direct-To-Consumer wine sales have been falling both in volume and value. It’s not just DTC […]
Published in Total Retail In addition to offering an innovative digital platform and services, we’re marketers at heart. So, when I came across an unusual promotion on New York City’s Highline Park, I knew I had to look into it further. The High Line gets nearly 35,000 visitors a day. A good promotion there is […]
If you read Mike Veseth’s “Theories of the Global Wine Glut “in last week’s Wine Economist and his followup to that article this week or looked at a lot of the recent sales data, you know there’s a problem. “The world is swimming wine” As Veseth points out, “Wine consumption fell during the COVID-19 pandemic […]
