The Oomiji team writes insight articles in publications such as Total Retail, Advertising Week, MarTech, Linkedin and in our own newsletter. You’ll find them all in this section.
What’s the answer to this?More sales emails are not the answer and if you’re a foreign producer, don’t expect your importer or distributor to find interested consumers for you. They’re too busy keeping their own businesses afloat. You must build your own “walled garden” or community of consumers to learn from, educate, and tell your […]
If you’ve never fully understood the importance of third-party cookies to large and small companies alike or the impact on your business of their demise, this podcast and article are for you. Laura Pavin, Multimedia Editor, Kellogg Insight at Northwestern University interviews Guy Aridor, assistant professor of marketing at Kellogg, an expert on Internet regulation. Aridor […]
W&S marketing platforms are just too complex and they don’t do anything but send emails. If the platform you’re using isn’t building customer relationships, something is off. Our platform is simple, intuitive, and works. Book a quick demo and see for yourself!
How often do you assume you know what your customers think about your product or service? Before starting Oomiji, I worked with C-Suite execs on their marketing challenges. I would always ask the same two questions: “What do your customers think of your company or product?” and after their answer, “How do you know?” Other […]
Part of the Problem: I blurred out the name of the company but I find it unfortunate that any company would boast about how many billions of emails they send. Every day, more than 350 billion emails are sent around the globe and it’s estimated that 95% that go into junk folders are trashed or unread. […]
“If small-to-medium wineries don’t take immediate action to secure their consumer base, the long-term consequences could be dire.” – Paul Tincknell Meininger’s-International recently published an excellent article titled, “The Cost of Premiumisation” and it’s well worth reading by every wine, spirits or beer marketer whether DTC, on- or off-premise. The consumer base for wine sales […]
Jon Stamell, founder of Oomiji, had a great discussion with Vitaly Geyman, founder and host of CEO Insights. Jon introduced him to the Oomiji platform, which is the next generation in digital marketing because it enables you to build a relationship with your customers. Jon sheds light on the erroneous belief that more emails = […]
When marketing any product considered aspirational, upscale, or exclusive, marketers would do well topay attention to the luxury market, particularly fashion. It’s often a precursor to consumer attitudes andviews about other products. This applies to wine and spirits, food and beverage, beauty, skincare andmany other products that are directed at consumers with the discretionary funds […]
Oomiji, a leading customer insights and marketing platform, has released a comprehensive survey revealing significant shifts in consumer drinking habits over the past four years since the onset of the Covid-19 pandemic. The survey, which gathered responses from over 600 individuals via LinkedIn, highlights how health concerns and lifestyle changes have dramatically influenced alcohol consumption […]
It’s great when your customers give you high praise. There are a number of testimonials on our new website, but one that we’re really proud of comes from Adrian Bridge, CEO of The Fladgate Partnership: “We have been working with Oomiji for a number of years and we have found that we have been able to gain […]
