Customer Data Challenges and Opportunities for Luxury Brands

Published in TotalRetail

In the wake of the Silicon Valley Bank failure and upheaval to the U.S. banking system, it’s time to reassess opportunities and challenges for the retail sector. Earlier this month, in an article on “premiumization,” The New York Times noted “a divide in the American economy” where the top 40 percent of earners are being seen as the pot at the end of the rainbow. Our new financial crisis has likely narrowed that group somewhat, which means retailers are looking at the still broad category known as “luxury consumers.”