CEO Insights: Interview with Jon Stamell, Founder of Oomiji

Jon Stamell, founder of Oomiji, had a great discussion with Vitaly Geyman, founder and host of CEO Insights. Jon introduced him to the Oomiji platform, which is the next generation in digital marketing because it enables you to build a relationship with your customers.

Jon sheds light on the erroneous belief that more emails = more transactions = customer relationships. The idea that simply sending more emails to customers will directly lead to more transactions and stronger customer relationships is a common misconception in marketing. While email marketing can be a powerful tool, overdoing it can actually have the opposite effect.

The Negative Impact of Email Overload

• Customer fatigue: Excessive emails can lead to customers feeling overwhelmed, annoyed, or even spammed.

• Decreased engagement: When customers are inundated with emails, they may become less likely to open, read, or click on them.

• Damaged brand reputation: A reputation for sending excessive, irrelevant emails can harm a brand’s image.

The Importance of Quality Over Quantity

• Personalized content: Tailoring emails to individual customers based on their interests, preferences, and behavior can significantly improve engagement.
• Value-driven messaging: Focus on providing customers with valuable information, offers, or solutions that address their needs.
• Optimal frequency: Determine the ideal email frequency for your audience to avoid overwhelming them while still maintaining a connection.

Oomiji Recommendation: Segmentation

Customer segmentation is the process of dividing your customer base into smaller groups based on Customer segmentation is the process of dividing your customer base into smaller groups based on shared characteristics. This allows you to tailor your marketing messages and campaigns to each segment, which can lead to higher engagement and conversions.

Oomiji’s segmentation capabilities allow you to segment your customers based on a variety of factors, including:

• Demographics (e.g., age, gender, location)
• Interests and Needs (e.g., specific aspects of your product they’re interested in and information they want to become a customer)
• Perceptions, motivations or emotions (e.g., what they think of your product, what motivates them or how they feel about you)

By segmenting your customers, you can create more targeted email campaigns that are more likely to resonate with each group. For example, you could send a campaign to people looking for a particular solution or have a critique, or you could send a campaign with educational content to customers who want more information about a specific feature/benefit.

Few platforms offer so much diversity and ability to probe deeply into what customers want and why they want it. Oomiji enables you to send a campaign to people who use specific language in how they talk about your brand or by how your brand may impact them.

Oomiji also offers a number of other customer management features, such as:

• Contact management
• Building landing pages
• Creating conversations (surveys)
• Full mailing suite
• Customer loyalty measurement (NPS)

These features can help you acquire new customers, improve customer satisfaction and find your brand’s advocates. Oomiji’s deep insight features offer a new way for businesses to improve their email campaigns and develop customer relationships that grow each individual’s lifetime value. It’s not about the size of your database or the number of emails you send but your ability to connect with each customer on what matters to them.

Let’s set up a quick demo to learn more about how Oomiji can help you.