Published in Advertising Week With cookies and third-party tracking soon to come to an end, it’s time we take a look at how we can gather zero and first-party data directly from the customer. I had the good fortune to know one of the best collectors of data directly from the consumer’s mouth — the […]
Published in Yahoo! Finance NEW YORK, March 23, 2022 (GLOBE NEWSWIRE) — Oomiji, the first predictive, conversation-enabled customer data platform, announced today a suite of new features to help brands better understand and engage their customers, including enhanced content measurement, social media integration, audience segmentation and automation. “Oomiji was born out of the wine and luxury-brand […]
This is the year to invest in and revise your digital marketing plan. Why? Two big changes are coming in 2022: These two changes will revolutionize how we interact with consumers over email, text and on the Internet. If you didn’t know, first take a breath. Then, download this excellent article and overview of the changes from McKinsey […]
Ten years ago, there were dozens of marketing automation platforms that claimed they helped you engage with your customers. Five years ago, there were hundreds. Today, there are thousands and they make some pretty fantastic claims. Here’s what some of the biggies have to say: Okay, they all have great tech tools and make things […]
I read an article the other day on best practices for emailing customers of wine and spirits producers. In it, I found this bit of advice, “Within your CRM, you can segment your audience by lifetime value, club members, loyal or churned customers, subscribers who haven’t made an initial purchase, or customers who haven’t purchased […]
Over the past five years, the amount of data being acquired by marketers has risen steadily but here are three key questions: If you’re like most companies, you’ve acquired information on where your customers live, their gender, age and transactional history with your company. If you’re using a email marketing platform, you may also know […]
In many ways, an election is no different than a marketing campaign and while this election looks and was close, there was a clear winner. In the popular vote, Biden won by five million votes and the counting continues. It looks like he’ll win the electoral vote by the same tally that Trump won four […]
Oomiji provides an intelligent platform for brands to make personal connections with their customers. Now is the time for brands to install best practices into their digital marketing programs. Ill-advised or not, the opening of America has begun. We won’t know for weeks, perhaps months, whether it was the right, or a tragic decision. Now, as […]
When we ask marketing executives what changes they’re making over the next year, we often hear they’re going to increase their investment in social media. It has almost become a knee-jerk response that reminds us of when companies were rushing to put themselves on the Internet without thinking how their customers will interact with their […]
Market research has a problem. It can’t, by itself, acquire, engage or retain a customer. That sounds obvious but it’s a real problem because without the ability to build business, research loses influence and utility within a company’s structure. In fact, it’s often one of the first cuts that is made to marcom budgets. The […]
