For nearly 25 years, I was a partner in an ad agency that had a great roster of national and international clients including the 1994 Winter Olympics in Lillehammer, Norway, the Chilean Image Campaign, celebrating Chile’s return to democracy, and domestically, companies like L.L.Bean, Sebago and many food and beverage companies in Europe and the […]
Now that the holidays have passed, we can confront the present and future of AI. The future is bright. The present, for some uses, is dismal. You may choose to disagree and, like me, you probably received dozens of prediction emails for 2024 announcing that if 2023 was the year we discovered AI, 2024 will […]
(This article is directed to the wine industry but the principles apply to almost any product where customer relationships are important. Is there one where it’s not?) Report after report, blog after blog, and trend after trend are showing that Direct-To-Consumer wine sales have been falling both in volume and value. It’s not just DTC […]
Last week, Knowledge at Wharton (their business school’s newsletter) sent out a promotion for a book titled “The Customer Base Audit” by three esteemed college professors. The authors believe an audit is “the first step on the journey to customer centricity”. I can’t argue with that or many of the other points they make about how […]
Published in MarTech Oomiji, the first predictive, conversation-enabled customer data platform, announced the expansion of its offering to 100+ platform integrations by integrating with MergeLink. This latest addition to Oomiji enables other platform users to pull in specific data on customer interests, needs, perceptions and emotions and for Oomiji clients to pull in data such as past […]
There is a lot that you would like to learn from your customers and there’s no shortage of data or ways to get it. But what you really need to know in order to succeed are the answers to the three questions above. In the past, I’ve asked many CEOs , “Why do your customers […]
This morning, one day after I wrote and posted this article, Vogue Business reported on a decline in U.S. luxury sales. China is still growing but if you’re one of the companies, I refer to here, you’ll need a new way to learn your customers’ needs, build their brand loyalty and grow sales. We can […]
I published a blog post titled “DTC Wine Shipments are growing at a record pace. How long will it last?” in April of 2017. In it, I wrote about the euphoria around a 17% increase for DTC shipments the previous year. Several years before the pandemic, DTC was growing rapidly and Covid-19 gave it additional […]
Jon Stamell, CEO of Oomiji, spoke to Tech Talks about building proper digital relationships with customers. What do customers want? Questions that the exhibitors in Las Vegas for CES 2023 would do well to keep in mind! Listen to the chat about what to expect as the technology sector descends on the Nevada desert.
Published in MarTech There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and engagement in an era of enhanced data privacy: The first is transparency. Consumers have shown repeatedly that they’re willing to share personal information in exchange for content that’s genuinely relevant to their interests. Instead […]
