W&S marketing platforms are just too complex and they don’t do anything but send emails. If the platform you’re using isn’t building customer relationships, something is off. Our platform is simple, intuitive, and works. Book a quick demo and see for yourself!
The customer knows, we can only guess
How often do you assume you know what your customers think about your product or service? Before starting Oomiji, I worked with C-Suite execs on their marketing challenges. I would always ask the same two questions: “What do your customers think of your company or product?” and after their answer, “How do you know?” Other […]
Proven Scale When It Matters Most
Part of the Problem: I blurred out the name of the company but I find it unfortunate that any company would boast about how many billions of emails they send. Every day, more than 350 billion emails are sent around the globe and it’s estimated that 95% that go into junk folders are trashed or unread. […]
The Cost of Premiumisation
“If small-to-medium wineries don’t take immediate action to secure their consumer base, the long-term consequences could be dire.” – Paul Tincknell Meininger’s-International recently published an excellent article titled, “The Cost of Premiumisation” and it’s well worth reading by every wine, spirits or beer marketer whether DTC, on- or off-premise. The consumer base for wine sales […]
A Better Alternative to Price Increases…or Discounts
When marketing any product considered aspirational, upscale, or exclusive, marketers would do well topay attention to the luxury market, particularly fashion. It’s often a precursor to consumer attitudes andviews about other products. This applies to wine and spirits, food and beverage, beauty, skincare andmany other products that are directed at consumers with the discretionary funds […]
New Oomiji Study Reveals How and Why Consumer Drinking Habits Have Changed Since the Covid-19 Pandemic
Oomiji, a leading customer insights and marketing platform, has released a comprehensive survey revealing significant shifts in consumer drinking habits over the past four years since the onset of the Covid-19 pandemic. The survey, which gathered responses from over 600 individuals via LinkedIn, highlights how health concerns and lifestyle changes have dramatically influenced alcohol consumption […]
High Praise
It’s great when your customers give you high praise. There are a number of testimonials on our new website, but one that we’re really proud of comes from Adrian Bridge, CEO of The Fladgate Partnership: “We have been working with Oomiji for a number of years and we have found that we have been able to gain […]
The power of decoding customer language to boost engagement
For nearly 25 years, I was a partner in an ad agency that had a great roster of national and international clients including the 1994 Winter Olympics in Lillehammer, Norway, the Chilean Image Campaign, celebrating Chile’s return to democracy, and domestically, companies like L.L.Bean, Sebago and many food and beverage companies in Europe and the […]
Did Santa bring us an AI calamity?
Now that the holidays have passed, we can confront the present and future of AI. The future is bright. The present, for some uses, is dismal. You may choose to disagree and, like me, you probably received dozens of prediction emails for 2024 announcing that if 2023 was the year we discovered AI, 2024 will […]
DTC Wine Sales Are Falling: What Are You Going To Do About It?
(This article is directed to the wine industry but the principles apply to almost any product where customer relationships are important. Is there one where it’s not?) Report after report, blog after blog, and trend after trend are showing that Direct-To-Consumer wine sales have been falling both in volume and value. It’s not just DTC […]