“If small-to-medium wineries don’t take immediate action to secure their consumer base, the long-term consequences could be dire.” – Paul Tincknell Meininger’s-International recently published an excellent article titled, “The Cost of Premiumisation” and it’s well worth reading by every wine, spirits or beer marketer whether DTC, on- or off-premise. The consumer base for wine sales […]
Jon Stamell, founder of Oomiji, had a great discussion with Vitaly Geyman, founder and host of CEO Insights. Jon introduced him to the Oomiji platform, which is the next generation in digital marketing because it enables you to build a relationship with your customers. Jon sheds light on the erroneous belief that more emails = […]
When marketing any product considered aspirational, upscale, or exclusive, marketers would do well topay attention to the luxury market, particularly fashion. It’s often a precursor to consumer attitudes andviews about other products. This applies to wine and spirits, food and beverage, beauty, skincare andmany other products that are directed at consumers with the discretionary funds […]
Oomiji, a leading customer insights and marketing platform, has released a comprehensive survey revealing significant shifts in consumer drinking habits over the past four years since the onset of the Covid-19 pandemic. The survey, which gathered responses from over 600 individuals via LinkedIn, highlights how health concerns and lifestyle changes have dramatically influenced alcohol consumption […]
It’s great when your customers give you high praise. There are a number of testimonials on our new website, but one that we’re really proud of comes from Adrian Bridge, CEO of The Fladgate Partnership: “We have been working with Oomiji for a number of years and we have found that we have been able to gain […]
For nearly 25 years, I was a partner in an ad agency that had a great roster of national and international clients including the 1994 Winter Olympics in Lillehammer, Norway, the Chilean Image Campaign, celebrating Chile’s return to democracy, and domestically, companies like L.L.Bean, Sebago and many food and beverage companies in Europe and the […]
(This article is directed to the wine industry but the principles apply to almost any product where customer relationships are important. Is there one where it’s not?) Report after report, blog after blog, and trend after trend are showing that Direct-To-Consumer wine sales have been falling both in volume and value. It’s not just DTC […]
If you read Mike Veseth’s “Theories of the Global Wine Glut “in last week’s Wine Economist and his followup to that article this week or looked at a lot of the recent sales data, you know there’s a problem. “The world is swimming wine” As Veseth points out, “Wine consumption fell during the COVID-19 pandemic […]
5 Questions To Ask Consumers are buying more wine than a year ago. That’s the good news and if you don’t look past that, everything looks rosy. DTC sales are still well above pre-pandemic levels but scratch the surface a bit and there are some reasons to ask questions on how the industry is encouraging […]
This morning, one day after I wrote and posted this article, Vogue Business reported on a decline in U.S. luxury sales. China is still growing but if you’re one of the companies, I refer to here, you’ll need a new way to learn your customers’ needs, build their brand loyalty and grow sales. We can […]
