The headline to this article is the last sentence in a NY Times opinion article published today and it resonated with me because it’s one of the primary reasons we created our marketing platform, Oomiji. Most of us know that cookies and third-party tracking are coming to an end, but that will not stop the […]
I published a blog post titled “DTC Wine Shipments are growing at a record pace. How long will it last?” in April of 2017. In it, I wrote about the euphoria around a 17% increase for DTC shipments the previous year. Several years before the pandemic, DTC was growing rapidly and Covid-19 gave it additional […]
Jon Stamell, CEO of Oomiji, spoke to Tech Talks about building proper digital relationships with customers. What do customers want? Questions that the exhibitors in Las Vegas for CES 2023 would do well to keep in mind! Listen to the chat about what to expect as the technology sector descends on the Nevada desert.
Published in MarTech There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and engagement in an era of enhanced data privacy: The first is transparency. Consumers have shown repeatedly that they’re willing to share personal information in exchange for content that’s genuinely relevant to their interests. Instead […]
You may have noticed a growing number of marketing emails in your inbox recently. It may have been a slow increase at first but the pace is quickening. I’m in the customer engagement business so I keep track. For most of the year, I get around 2,500 emails a week, including those that automatically go […]
A worrisome report from McKinsey projects that publishers stand to lose up to $10 billion in annual digital advertising revenue with the demise of the third-party tracking cookie and its ability to optimize targeting and revenue return. Many publishers are actively planning for reduced editorial headcount. In addition to chaotic conditions brought about by macro-level […]
For several years, I wrote a blog called Corporate Myopia and wrote on any business or personal topic that I thought was relevant to our daily work or home lives. Eventually, I got too busy building my company and went on an extended pause. I may pick it up again some day but I took […]
Published in Yahoo! Finance NEW YORK, March 23, 2022 (GLOBE NEWSWIRE) — Oomiji, the first predictive, conversation-enabled customer data platform, announced today a suite of new features to help brands better understand and engage their customers, including enhanced content measurement, social media integration, audience segmentation and automation. “Oomiji was born out of the wine and luxury-brand […]
According to Statista, 2021 will see social network spending in the U.S. rise to nearly $50 billion. Research conducted by The Content Factory indicates that “the average organization spends between $200 and $350 per day on social media marketing. This works out to be between $6,000 $10,500 per month or between $72,000 and $126,000 per […]
This is the year to invest in and revise your digital marketing plan. Why? Two big changes are coming in 2022: These two changes will revolutionize how we interact with consumers over email, text and on the Internet. If you didn’t know, first take a breath. Then, download this excellent article and overview of the changes from McKinsey […]
