It’s hard to estimate the damage done to United Airlines’ brand from yesterday’s “incident” on one of its flights from Chicago. (I’m tempted to describe it in more Draconian terms but there’s more than enough social media for that.) First, there’s the proliferation of the multiple videos that have now been seen by tens of millions of […]
In a recent blog post on the site Strategy + Business, business journalist, Matt Palmquist, makes the case for personalized emails in his post, “We Know Who You Are” Is a Profitable Pitch. Palmquist writes, “marketers are (similarly) in the dark about sales directly linked to their digital campaigns.” He then goes on to chide marketers […]
