The US Wine Market Faces an Unwelcome New Normal
What’s the answer to this?
More sales emails are not the answer and if you’re a foreign producer, don’t expect your importer or distributor to find interested consumers for you. They’re too busy keeping their own businesses afloat. You must build your own “walled garden” or community of consumers to learn from, educate, and tell your story. Who are your consumer advocates? Do you know? We’re moving from an era of transactions to one of trust and this article heightens the need. We can help you find them, nurture them and build a relationship with them, and ultimately, that equates to more sales.