Third-Party Cookies Are Crumbling. What’s a Marketer to Do?

If you’ve never fully understood the importance of third-party cookies to large and small companies alike or the impact on your business of their demise, this podcast and article are for you.  Laura Pavin, Multimedia Editor, Kellogg Insight at Northwestern University interviews Guy Aridor, assistant professor of marketing at Kellogg, an expert on Internet regulation. Aridor explains how cookies work and the consequences of their demise. Then Kelly Cutler, who teaches integrated marketing at the Medill School of Journalism at Northwestern, tells how big and small companies can build systems to better engage their customers.

What we love about Cutler’s comments is that she basically describes the Oomiji marketing platform. Her recommendation is to gather zero-party data from your customers and analyze it for a better look at what customers want. Oomiji goes one better as not only does the platform capture zero-party data, it also appends every consumer comment to each person’s data file. This enables you to segment your customers by their interests, needs and perceptions including the language they use. This means you can send each segment the content they have already told you they’re interested in.

It’s all on one platform and once you upload your database, you don’t have to leave the platform to conduct market research, build insight-driven landing pages, use generative AI to analyze and segment your customers and email them content that is of specific interest to them.

Systems that do all this can be complicated and require multiple purchases of different platforms, but Oomiji is easy and intuitive to use. It’s pretty cool technology that you don’t have to worry about because the platform lets you focus on your end goal of building better relationships with your customers.  While today’s technology can solve the problems presented by the end of third-party cookies, you shouldn’t have to learn anything about tech. We love this article because we’ve built a platform that anyone can use to build better engagement and higher customer lifetime value.

Let us show you how our next-gen platform can get you ahead of the game now that traditional methods are declining and coming to an end.