American Eagle Brings its ‘Denim Domination’ to New York City’s High Line

Published in Total Retail

In addition to offering an innovative digital platform and services, we’re marketers at heart. So, when I came across an unusual promotion on New York City’s Highline Park, I knew I had to look into it further. The High Line gets nearly 35,000 visitors a day. A good promotion there is going to get a lot of eyeballs, awareness and likely customers. The jeans brand, American Eagle Outfitters, did it right with a multi-channel experience.

In this article from Total Retail, I covered the planning and logistics behind the promotion and, how with the help of the High Line staff, AE’s in house marketing team, PR and ad agencies, it all came together. Over the years, we’ve worked for more than 100 companies in food and beverage, tourism, CPG, apparel and more. We know a good marketing program when we see it and love that a diverse team of specialists made this a success.