2023 Predictions for Marketers

Published in Advertising Week

Year-end prediction think-pieces are a perennial part of the business news cycle. Like New Year’s Resolutions in our personal lives, prediction pieces proliferate around the end of every year as a surefire way to drum up attention and impress colleagues with our prescience.

It’s especially true for those of us in the marketing industry. SEO, branding and the thirst for digital presence and relevance motivate us to ponder what ongoing trends we expect to accelerate in the coming months. While it might be fair to judge the marketing profession on our self-aggrandizing prognostications, year-end predictions still serve as an interesting opportunity to step back from the daily grind of chasing KPIs and think big-picture about the year to come.