TRYING TO LEARN WHAT YOUR CUSTOMERS WANT? MARKET RESEARCH WON’T HELP YOU.

Read this post, then contact us for a demo and free test of Oomiji.

Market research isn’t going to help you understand your customers’ interests and needs. It may do that in a generic sense, and if some demographic group filling in multiple choice questions meets your needs, you can stop reading now.

But if you really want to know who says what about your company or product and why, you need something much, much better. AND, if you want the ability to respond directly to them about their views, forget about market research.

Think about Oomiji because there isn’t a research company, CRM or email marketing platform in existence that combines what Oomiji does. Here’s a simple test:

  1. Does your platform automatically append every customer response from web forms or surveys to their contact information?
  2. Can you view and analyze the actual language that people use to talk about your company or brand?

  3. Can you segment your customers by their beliefs and the language they use?

  4. Can you quickly respond to them based on their emotions, perceptions or frustrations?

  5. Can you ask unlimited numbers of people, unlimited questions as often as you would like without an additional charge? 

Oomiji does all that and more to help you understand what your customers want and build relationships with them. Oomiji is an end-to-end solution that enables you to build your customer database, query them with research, which can be closed- or open-ended, segment them by any criteria and respond to them any way you want. 

If you’ve been looking for an engagement tool that enables you to learn what your customers are thinking, acknowledge their comments and then respond to them based on what they’ve told you, you need to try Oomiji.

Click here to set up your demo and free test.

It's time to think differently about how we use data to build marketing programs

Marketing platforms are being developed in vertical silos.  It's time to think differently and Oomiji is an end-to-end solution that runs horizontally across database acquisition, market research, CRM, segmentation and email marketing.  Take a look and contact us for a demo and free access for a limited time.  If you've seen anything like this before, we'd like to know!

https://www.linkedin.com/pulse/trying-learn-what-your-customers-want-market-research-jon-stamell

The rush to build Big Data and apply algorithms to predict future behavior is like looking in a rear-view mirror to predict traffic ahead.   It's time to think differently about the "whys" behind what people do and understand customers based on their frustrations, interests and needs.  Oomiji is an end-to-end solution that populates databases with closed- and open-ended data and enables segmentations based on any combination of structured or unstructured criteria.  The result is the creation of like-minded and behavioral groups that can be marketed to, based on their distinct or characteristics.