“In the near term, there are many other opportunities wineries can tap into. Millennial wine drinkers are beginning to replace Baby Boomers, and the smaller Generation X is poised to drive DtC sales over the next 5 to 10 years. These generations have very different tastes when it comes to wine and it's important to understand their preferences and what that means for your business”.
2016 Direct To Consumer Wine Shipping Report from ShipCompliant and Wines & Vines
With Oomiji, you can ask your customers any question that will help you better understand their needs, automatically append their answers to your database, segment them into groups, download segmented email addresses and send them information or sales promotions that is specific to your wines or information they’re looking for.
You can ask closed or open-ended questions:
- What kinds of wines do you prefer and why?
- What kinds of foods do you love to eat?
- What frustrates you about buying wine? Hint: A frustration is nothing more than an unmet need. Understand someone’s frustrations and you’ll know how to meet their needs.
- And many more… practically any question you can imagine.
Oomiji is a better way to manage DTC customers or just those consumers who want to stay in touch to learn more about you.
It’s like having a conversation with your customers and then selling back to them based on what they’ve told you... personalized, targeted and tailored to their needs.